At the heart of this effort is the uniquely human desire to create something special. In this context, special means distinctive, memorable, and absolutely worthwhile. It's about delivering more than the work; it's about delivering an experience.
I recently revisited a favorite book that explores just these topics. It's titled The New Gold Standard; 5 Leadership Principles for Creating a Legendary Customer Experience, by Joseph Michelli. The author explores the key principles that define the Ritz Carlton brand and its legendary guest experience. But the book isn't really about hotels; it's about creating something special by:
- Defining and Refining what it means to do what you do.
- Empowering others through trust.
- Realizing that it's not about you.
- Delivering Wow!
- Leaving a lasting footprint that transcends the work you do.
Enjoy the Journey!