It is a great deal of work to put together an exceptional presentation. In fact, if the effort doesn’t go in, the output likely doesn’t come out. Before you invest all of that effort, however, it helps to ask yourself these four questions:
- ‘Why’, exactly, are you preparing it? (For the record, “I thought I had to” is not an acceptable answer.)
- 'Who’, exactly, is it for? (We’re looking for names and groups here; the target could be beyond those who will first receive it…)
- ‘How’ are you going to communicate your points? (Is this to be delivered in person, audio, visual, written, or some combination of the above?)
- ‘What’, exactly and precisely, are you going say?
- Convince? Or…..
- Provide a Path Forward?
If you want to Inspire or Convince, a presentation is your medium! But if it’s dull and uninteresting, neither of those things will happen.
Finally, if your presentation reveals information and ideas previously not considered and is aimed at producing positive action, it is worthwhile to pour your energy into a compelling view of the path forward. That is what presentations are for!
Vast amounts of information assault our senses daily. If you plan to add your presentation in the mix, what’s your point?